Our story
Interpet and the sera group

Interpet are now part of the sera group

Combined expertise for sustainable solutions for aquariums and ponds. Four strong brands. One common mission.

sera, Interpet, Blagdon and Aquagarden – decades of experience, innovative strength and passion for lively aquatic worlds are combined under the umbrella of the
new sera Group.The new structure combines well-proven strengths: high-quality food, smart technology solutions, sustainable product development and in-depth knowledge – for a comprehensive aquarium, terrarium and pond range.

Our common goal: sustainable and user-friendly solutions for everyone who loves life in and around water – from beginners to professionals

Sera group brand map

The start of Interpet

Interpet was founded In the UK by Dr Neville Carrington, a British chemist who entered the business world through his love of fish keeping. Neville’s passion for fish keeping stemmed from his father, O.L.Carrington, who had been an avid fish keeper since the 1930s. In the early 1950s a suggestion was made to Neville and his father – why not formulate a liquid food for fish?

Neville, who was studying towards a pharmaceutical degree at the time, worked out a formula during a family holiday. As soon as he returned home, production began; inside the garden shed in a washing boiler, using equipment Neville had designed and made himself. The liquid fish food, now known as Liquifry was put into milk churns and filled either above his Father’s pharmacy or, during busy times, in the garage! In creating the first range of liquid fish food, Interpet Ltd was born. 

Today at Interpet, we continue to develop products for fish and their owners with the same passion and creativity that Neville first did – striving to make fish keeping more enjoyable and rewarding for everyone.

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